Half Of All The Men In Britain Think Healthy Diet Is Enough For Healthy Skin



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Ph: yourverybest.beauty
 

In Britain, the concern about skin care may decrease and cause a reduction in sales. This is because half of all the men in Britain think that healthy eating is enough to keep the skin healthy, according to a new study from Mintel.

 
According to a market research, this attitude to skincare may affect the performance of the male’s skincare sector. Addition to this, this year, Mintel believes that skincare sales will decrease from £106m to £100m and in the next 5 years, the sale is forecast to reduce by 7% to approximately £93m.
 
The lists of ingredients may also contribute to the reduction in sales because 39% of British men believe that all of the skincare products contain harmful chemicals. The fact is that many British men think that a healthy diet is enough to keep the skin healthy and a few men may avoid using skincare products and use diet instead to maintain their appearance of skin. Addition to this, Mintel also suggests that 28% of British men use moisturizer only several times a week and they only use skincare products when their skin actually needs it.
 
While advertising in the female’s skincare, companies often feature photoshopping to reduce the occurring of wrinkles, but these images do not appeal to men. Instead, when developing campaigns, advertisers should take a relaxed behavior into consideration by focusing on allowing skin to look aged yet healthy.   

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Half Of All The Men In Britain Think Healthy Diet Is Enough For Healthy Skin

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