Male grooming: Three quarters of men decided to beautify for 2019



It seems that beauty resolutions are now attracting male attention. Maybe, for a long time, the issue of beauty care is not only a top concern for women.

  < p style="text-align: center; padding-left: 120px;"> Male grooming: Three quarters of men decided to beautify for 2019

Men would choose a longer lock type like resolution 2019/ Ph. Pinterest

They tend to be more interested in the appearance

According to a survey conducted by the male grooming brand The Bluebeards Revenge, 73% of men are planning to make grooming decisions in 2019. The findings show that 48% of the 2,018 people participate are fixed on sporting with a new hairstyle, while 33% want to achieve a designer bun or a beard.

Meanwhile, 60% of men said they changed their hairstyle that they would choose a longer lock type like resolution 2019.

“A new hairstyle is one of the quickest and easiest resolutions to tick off the list. Unlike eight months of hard work in the gym, a haircut can drastically change the look and feel of a man,” Luka’s Barbershop Manager and The Bluebeards Revenge brand ambassador - Callum Marks said.

Bradley Wicks, the Bluebeards Revenge Head of Content and Social Media, believes that social media is the catalyst for this.

"We currently live in a very social media savvy world. As a result, men are finally starting to learn the benefits of self-grooming - whether that’s looking after their skin, the hair on their heads, their beards, or even hair in other regions. We’re always advertising ourselves in today’s society and we work hard at branding ourselves, creating an image that we want to portray to friends, family and fancies,” Wicks said.

According to ResearchAndMmarket.com, the male grooming market is expected to reach a net worth of US $ 78.6 billion by 2023, achieving a CAGR of 5.3% from 2017.

Keep up to date on this trend regularly.

Male grooming: Three quarters of men decided to beautify for 2019

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