Youtube fashion segment for the fashion world



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Recently, Youtube has launched its new offshoot site Youtube.com/Fashion. This brand new segment aims at the world of fashion and beauty which attracts millions of viewers to its platform.

 

Youtube Fashion, a separate section, has been introduced by Youtube

 

According to statistics collected by Statista, in 2019, beauty and fashion videos generated a total of more than 169 billion views on Youtube. Therefore, many giants in the fashion and beauty world have set their sights on Youtube. As living standards have improved these recent years, along with the basic needs, people are paying more attention to style and beauty as a way to their characters. In the period 2014-2018, the number of beauty and fashion channels had increased sharply, at about 6 times.

That is the reason why recently, Youtube has announced the launch of Youtube Fashion, a separate section on the site alongside Gaming, Movies, Shows, Premium and Live. On the official Youtube blog with the site, Youtube emphasizes that the goal of this new segment is to “create an ultimate destination for style content that bridges both our fabulous endemic creator and the more traditional worlds of fashion and beauty.”

This new segment Youtube Fashion aims at capitalizing on the sheer volume of style and beauty content and will organize the different features, such as tips, industry collaborations, live stream runway show, vlogs,…in a better way. By doing so, Youtube is putting their priority on user’s experience improvement. 

There are many names and brands that you may find on Youtube Fashion, including:

- Brands: Louis Vuitton, Dior, Ralph Lauren, Michael Kors, Alexander Wang, Rosie Huntington-Whiteley, Gucci, Alexa Chung,…

- Fashion And Beauty Creators: Camila Coelho, Jenn Im, Ingrid Nilsen, Safiya Nygaard, Jackie Aina, Huda Beauty,…

- Publications: LOVE magazine, British Vogue

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- Collabs between fashion brands with creators: Emma Chamberlain, Dolan Twins, Wengie, The Merrell Twins, Dulceida, Juanpa Zurita, Violet Chachki, Gigi Gorgeous,…

- Being Naomi – a new channel of Naomi Campbell

Youtube Fashion not only benefits celebrities and content creators in the world of fashion and beauty but also helps Youtube to evaluate their profiles of the brands for their future collaborations.

Youtube fashion segment for the fashion world

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