ASOS introduces new Fashion Brand for Z generation

Founded in 2000 in London - the capital of fashion and style, ASOS immediately becomes the trend of young people.

ASOS fashion brands AW18 collection campaign

ASOS targets new customers

Lately, the representative of this famous fashion label said that they will launch a new affordable fashion brand aimed at those who belongs to the Z generation (people from 13 to 21 years old) . This leads to a national marketing campaign which will be conducted alongside the new fashion brand with a participation of about 100 young people in the UK who have turned, or will be 18 this year.

The questionnaire which is given to each person is “ What do you wish for in the year you come of age?”

ASOS’ oriented development

The purpose of this launching new fashion brand is “to create an image of a group portrait and visual census of Britain’s youth at a unique moment in time” - said by the fashion company.

Moreover, this new fashion brand promises to bring a new and different experience to the fashion industry.

ASOS fashionable items

Factors create the creativity

Influencers, activists and student stylists are the factors who work with the fashion brand to present a unisex, gender fluid and affordable range which is based on the ideals of “collaboration, inclusivity and experimentation.”

ASOS also want to recruit members of the Generation Z to be a part of this fashion marketing campaign. Because more than anyone, those young people will keep the fashion brand fresh and provide a voice for today’s youth.

The other information and details about the line-up of collusion and collaborators will be announced soon. Please update the news from ASOS website to not miss this event!