Branded Housing Grows Despite Global Economic Instability

In a world grappling with economic uncertainty, one sector continues to thrive and exceed expectations - branded housing. According to a recent report by Knight Frank, the market for these unique residential projects, which are associated with well-known brands, is experiencing remarkable growth even amid the volatile global economy.

Table of Contents

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1- Regional Scope and Leading Countries
2- Rising Markets
3- Market Leaders and Pioneers
4- Resilient Demand Amongst the Wealthy
5- Unyielding Housing Demand
6- A Global Resurgence in Luxury Real Estate
7- Seizing Opportunities

Branded Housing Grows Despite Global Economic Instability

1- Regional Scope and Leading Countries

Knight Frank's report reveals that North America takes the lead, accounting for nearly 40% of all branded residential projects worldwide. Close behind are the Asia-Pacific region with 20% and Europe with 13%. By individual country, the United States stands alongside Mexico, the United Arab Emirates, Thailand, the United Kingdom, and China as the top contributors to the number of branded housing initiatives.

2- Rising Markets

When it comes to market growth rates, the Middle East emerges as the undeniable champion with an unprecedented growth rate of up to 60%. Following closely behind are the Americas and Latin America, showcasing growth rates of 49% and 46%, respectively. These figures illustrate the immense potential and attractiveness of branded housing to investors and consumers alike.

3- Market Leaders and Pioneers

The report further highlights the dominant players within the branded housing landscape. Ritz-Carlton solidifies its position as the frontrunner in terms of brand recognition and influence, closely pursued by Four Seasons. However, in terms of growth rate, Aman and Six Senses take the lead with awe-inspiring growth rates of 68% and 67%, respectively. This demonstrates the rapid expansion and desirability of these brands within the luxury real estate market.

4- Resilient Demand Amongst the Wealthy

Knight Frank's research predicts a promising future for branded housing as it aligns with the increasing demand from affluent individuals worldwide. Despite recent setbacks due to factors such as interest rate hikes and geopolitical conflicts, the number of super-rich individuals, also known as UHNWIs (Ultra-High Net Worth Individuals), is projected to grow by an astounding 28.5% from 2022 to 2027. Leading this growth are economic powerhouses like the United States and China, with projected super-rich growth rates of 30% and 27%, respectively. Additionally, countries such as Canada, Australia, India, Germany, and the UK are slated to experience significant increases in the number of super-rich individuals by 2027.

5- Unyielding Housing Demand

The unparalleled demand for housing, including branded residences, is expected to persist and strengthen in the coming years. This demand is fueled by several factors, including the accumulation of wealth, recovery from the COVID-19 pandemic, and an appetite for diversifying real estate investment portfolios among wealthy individuals. Despite the challenges brought about by the pandemic and rising interest rates, interest in branded housing projects remains buoyant. Knight Frank predicts a surge in demand for branded residences as we enter 2023.

6- A Global Resurgence in Luxury Real Estate

The rebound of luxury and ultra-premium property sales echoes the resilience of the branded housing sector. Major markets such as the United States, United Kingdom, Australia, Spain, and France enjoy unwavering popularity among astute investors seeking lucrative opportunities. This resurgence signifies a renewed confidence in the market, where these desirable locations effectively cater to the discerning tastes of high-net-worth individuals.

7- Seizing Opportunities

The branded housing sector is defying global economic instability and continues to flourish. With North America leading the way, followed by Asia-Pacific and Europe, it is clear that these unique residential projects have caught the attention of discerning investors worldwide. As the number of UHNWIs rises and their desires for distinct branded residences grow, the market is poised for further expansion and prosperity.