Burberry and the process surpassed the other brands

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1. How did Burberry destroy the inventory products?
2. The process of surpassing other brands of Burberry

Recently, Burberry have done two actions for upgrading its brand image on the global. Firstly, Burberry declared to stop providing inventory products. Secondly, Burberry issued a ban on the use of fur. These actions of Burberry are said to be of great brand cultural value and social responsibility.

1. How did Burberry destroy the inventory products?

Burberry does not offer unsold products. This is the message that Burberry will carry out immediately.

Last year, Burberry lost $ 28.6 million. This iconic British luxury brand also has policies to support the cost of its other affiliates. They shared in an interview that they have used unsold products to donate or reuse to become more quality products, and they do not change their opinion and continue to implement this policy.

Burberry and the process surpassed the other brands

Last year, Burberry lost $ 28.6 million because of that improvement

Because of this action, Burberry quickly became popular and achieved many other achievements such as:

- In May 2018, this iconic British luxury brand became the main partner of the Make Fashion Circular Initiative convened by the Ellen McArthur Foundation.

- In recently time, Burberry has also created a good relationship with Elvis & Kresse. This makes it easy for Burberry to reuse products made from fur in the next five years.

In addition, Burberry has also won numerous awards and great titles.

2. The process of surpassing other brands of Burberry

Burberry has issued a ban on the use of fur for all its products in the future. Burberrys creative director has also confirmed that their new collections will not be made of fur.

Burberry has issued a ban on the use of fur for all its products in the future

Products made of fur are also currently being processed. With the new working motto, Burberry will take the luxury in costume and social responsibility as the target of the brand activities in the coming time. This approach was supported by a lot of people.

It can be seen that Burberrys ban on the use of furs with the eviction of products for re-use is a social responsibility. Sure, in the future, the iconic British luxury brand Burberry will be even more successful.