Bvlgari – the Italian luxury jewellery brand opens a new pop-up store in Singapore

Bvlgari opens a new pop-up store in ION Orchard mall

Bvlgari has just opened a pop up store at the ION Orchard Mall. The store is designed according to the cinema with pink and glittering lights. This store was designed based on the idea of Italian theaters in the 60s.

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Bvlgari’s new Singapore-base pop-up store is designed in the style of classical Italian theater / Ph: globalblue

The store is likened to a mini-reproduce of the Via Condotti boutique. Hollywood stars often visit there and shop for high-end products. The store sells a variety of luxury products such as high quality Bvlgari bag made from calfskin leather, watches and other luxury jewelry.

The highlight of this pop-up store in Singapore is the Bvlgari-Bvlgari necklace and bracelet, which is an exclusive product of ION Orchard. The expected time of closing this pop-up store will be on December 31st. And the opening of this pop-up store will be the premise for Bvlgari to open its flagship store at the ION Orchard Mall in December.

Bvlgari aims to open their flagship store at the ION Orchard Mall in December / Ph: cdn.asiatatler.com

The goal of this Italian luxury jewellery brand is to open more formal stores in Asian countries to expand the brand. The destinations are: Singapore, Shanghai, Beijing, Hong Kong, Macau and Taipei.

This is not the first time Bvlgari has opened a pop-up store in a major city. Previously this Italian luxury jewellery brand opened a pop-up store at a boulevard on Haussmann in Paris.

Bvlgari belongs to LVMH Group - a French luxury conglomerate. According to recent statistics, sales of LVMH Group in the first quarter of 2018 get a lot of profits from watches and jewelry.

In the near future, Bvlgari will take a new step in developing its market in Asia. Opening this pop-up store in Singapore is one of those.