Converse - fashion brand dominates the US shoes market for more than half a decade

Table of Contents

[]

A fashion name exists along with the history
Not change too much but always know how to satisfy consumers

Simple, sophisticated and never outdated - it is Converse. This legendary fashion name has brought its specific basketball shoes to the mat since 1990. With its special style such as the Chuck Taylor All-Star and CONS, Converse can be considered as a unique brand in the high-class sports shoes market.

A fashion name exists along with the history

Beginning with a shoe-style which was the most favorite sneakers for basketball players, the rubble-sole sneakers helped Converse create a fashion empire - unique lifestyle of young people at this time. Converse is associated with music, fashion and iconic symbols of the the world such as Miley Cyrus, Millie Bobby Brown or Winnie Harlow. Actually, Converse is not just a brand, it is also an extremely special culture of the world’s fashion.

Converse seems to be never outdated during many years / Ph: Pinterest

Not change too much but always know how to satisfy consumers

During many years of establishment and development, Converse is always in the list of fashion names which are highly welcomed and appreciated by shoes fans. They have not too many innovations in the application of textile technology like Nike or design changes like Adidas but each time Converse launches new products or new collections, the brand always gets positive feedback from the market.

This brand knows how to renew itself by the cooperation with celebrities in order to bring a new look to their products. In the early of 2018, Converse launched a small collection: The 70s Vintage collection. Although there are only 4 types of shoes (2 casual shoes and 2 hi-top shoes), this collection is attractive enough to impress consumers for its perfect color combination.

As a smart leading brand, Converse knows how to satisfy customers with their products and collections / Ph: Pinterest

Most recently, Converse has upgraded some of its iconic products. The famous names The Chuck Taylor All Star, One Star and Fastbreak were equipped with high-tech fabrics which can withstand snow whether of winter condition.

The stability in style and unique business ideas have helped this fashion name become the symbol of quality and prestige, suitable for all people and persist over time.