Fashion retail are turning to Artificial Intelligence



Table of Contents
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  • Benefits of AI revolution
  • Some fashion companies applying AI technology
As a result, there are a lot of fashion companies nowadays using these technologies in order to increase customers’ experience.

Benefits of AI revolution

First of all, it delivers service faster. If people want to find a product that is adapted to their specific requirements, they just need to use the photo-based apps, a wide range of similar items will be available for them online. In addition, robots at brick-and-mortar stores can help shoppers locate items and answer some basic questions.

Kết quả hình ảnh cho robots at brick and mortar stores

With the support of technology, people do not need to worry whenever they go shopping/ Ph: SoftBank

Fashion retail are turning to Artificial Intelligence

retail service robot / Ph: Sanbot

Second, it helps fashion companies design clothes. By analyzing specific data of customers, AI can give inspiration when buyers want to create their own collections, styles and colors. Yoox.com was successful with developing algorithm that can analyse information to give customers what exactly they want.

Some fashion companies applying AI technology

A japanese online retailer called Zozo used 3D scan to capture precise measurements of real people to make custom-fit clothing. What customers have to do is take 3D measurement of their body, order Zozo and their requests will be delivered home soon.

Fashion retail are turning to Artificial Intelligence

Zozo app will take 12 photos of you to find the unique dots that help conduct the measuring process/ Ph: Zozo

Another example is HOOK. This app captures specific keywords that people often search for, then it can help people find the exact matches to their products. In the meanwhile, Bonobos has introduced a novel sizing line, Endeer purchased lingerie without standard sizes on account of its hyper-customization.

Totally, Fasttech has played an important role in fashion as it make customers’ experience more amazing than ever before. Therefore, each fashion company should include this factor in the strategy to attract more customers in the future.

Fashion retail are turning to Artificial Intelligence

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