Fashion shopping habits in Europe

Europe has always been known as a continent of passionate fashion lovers. However, are there differences in fashion shopping habits in Europe? Let’s find out in this article.

Lyst, a global fashion search platform, has carried out research on European’s shopping habits. This research aims at finding out whether residents in this continent vary in the ways they shop. And from this act, Lyst could indicate fashion shopping habits in Europe. The research lasted for 6 months and Lyst has successfully found out some facts about European shopping habits.

Fashion shopping habits in Europe vary according to geography

Through this research, they tried to find out the most popular fashion brands in Europe. However, it varied according to geography. - Gucci, an Italian luxury brand of fashion and leather goods, is the most popular one in the United Kingdom, Sweden and Denmark - The fashion brand which dominates the Italian fashion market is Off-White, a fashion label founded by American creative designer Virgil Abloh - Balenciaga, a luxury fashion house founded in Spain by Cristobal Balenciaga, rules the area of Netherlands and Germany - Dolce & Gabbana is the most popular in Belgium and Spain - Portugal and France’s most famous fashion brands are Nike and Adidas Across the continent, the most-finding fashion items are jackets and dresses and the most desirable one is the “Mini Industrial Belt” produced by Off-White. And when it comes to colours, black and white are the top colours in most European countries. The research also reveals the fashion spending trends in Europe. In most countries (except for Italy), women spend more than men in shopping. Monaco is at the top of the biggest spending countries. Women here spend an average $900 every time they stock up on wardrobe items, according to Lyst. Women peak shopping hour is also different from that of men. Women tend to spend their money shopping most at 5pm whereas it is 11pm for men. The ideal areas for bargain-hunters are Greece and Portugal. These countries are also where 50% of fashion purchases took place during sales periods. Lyst’s research aims at examining fashion shopping habits in Europe, thus, contributing to the development of the fashion industry in this continent.