Have You Known About Nike’s New House Of Innovation?

So what makes Nike’s New House Of Innovation special? Let find out through this article.

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Nike Shanghai / Ph: Nike

Nike Shanghai is the first Nike House of Innovation

Located in the world-famous Nanjing East Road shopping district, the store occupies four floors, spanning over 41,150 square feet. Nike Shanghai has a New York concept with the new four level store matched with personalized and digitally-connected shopping journeys. No matter which level store you are in, you will love the design and concept of Nike Shanghai at first sight.

Both the interior and exterior of the Nike Shanghai House of Innovation is innovative which improve customers’ experience through transformative displays and interactive journeys. Moreover, Nike Shanghai House of Innovation will be one of the first to launch Nike’s latest products which includes the LeBron 16, Air Jordan 33 and Pegasus Turbo styles.

Its Nike Expert Studio offers unparalleled personalization

Although every stage of Nike Shanghai is wonderful, the most fantastic stage is the top floor with the Nike Expert Studio which is restricted to members of the brand’s membership club - NikePlus. If you were a member of NikePlus, you would have chance to access to more exclusive personalized products and private sessions with most highly-trained store athletes. NikePlus members can also have time to talk to designers so that they can customize their selected shoes by adding dip-dye, embroidery and other embellishments.

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Its Nike Expert Studio offers unparalleled personalization / Ph: Nike

In the future, there will be more Nike’s Houses of Innovation around the world. And the next store to be opened will be in New York City this fall. However the company rejects to give any further information about the location of the shops.

So, let’s visit our magazine often to catch up the latest news soon.