Have You Known The Segmentation Of fashion names?



So here the segmentation of fashion names based on their quality and price.

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  • The pyramid of fashion names
  • The pyramid of fashion names / Ph: Pinterest

So here the segmentation of fashion names based on their quality and price.

The pyramid of fashion names

The fashion names pyramid is similar the Maslow’s pyramid in many senses with the most luxury brands on the top to cover the self-fulfillment “desire” and the mass market on the bottom to cover the physiological needs.

Have You Known The Segmentation Of fashion names?

The pyramid of fashion names / Ph: Pinterest

There are many reasons why the pyramid is illustrative:

The first reason is that brands are positioned in the Pyramid as corporations or conglomerates. These companies compete in a lot of different segmentations such as watches, perfume,…

The next reason is the evolution of brands positioning or brand´s perception based on their marketing strategy, their collection,…

And the most interesting about the fashion names pyramid is that customers decide the brand’s position not the brand itself.

This is how fashion names are segmented on the fashion names pyramid at present

The supreme group is with the most expensive fashion names such as Hermés, Dior, Channel, Bottega Veneta, Loro Piana and Versace. The excellent quality of these fashion names along with exclusive customer service and other attributes make the price of these products extremely high.

The aspirational group includes Prada, YSL, Dolce & Gabbana, Brioni, Armani, Ermenegildo Zegna, Louis Vuitton, Fendi…

Image result for Louis Vuitton

Louis Vuitton / Ph: Louis Vuitton

The accessible luxury group includes Ralph Lauren, Max Mara, Paul Smith, Stella McCartney, La Perla, Isabel Marant, CH Carolina Herrera…

The premium group includes more familiar fashion names to customers such as Guess, Calvin Klein, Hugo Boss, Michael Kors, Dsquared2, DKNY, Coach, Furla, Diesel…

The last group in the pyramid is the mass-market. This group is divided into two smaller groups: “Masstige” and “Mass”.

#1: Masstige: Massimo Dutti, Sisley, COS, &Other Stories, J.Crew, Twinset, Hackett…

#2: Mass: GAP, Zara, Bershka, H&M, Fast Retailing (Uniqlo), Mango, American Eagle, M&S, Superdry, Primark…

So here is the basic information of the fashion names pyramid. If you find this article useful, let’s continue following Vuhes.com.


 

Have You Known The Segmentation Of fashion names?

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