Furla opens aboard its first stores on the Costa Cruises ship



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    About Furla’s shop

    The 15 sqm generic counter has attracted a lot of attention of Chinese customers who come to visit Furla’s accessories/ Ph: Furla

The brand expects that this new partnership will bring more great opportunities for it to expand its influence in Asia.

About Furla’s shop

On December 1st 2018, the fashion label established a 15 square meter store in China with an aim to highlighting its Autumn/ Winter 2018-19 collection. The new store is decorated so beautifully and neatly that people can easily see as well as pick up their favorite products to buy without facing any difficulties like other shops.

< p style="text-align: left;"> Kết quả hình ảnh cho furla store

The 15 sqm generic counter has attracted a lot of attention of Chinese customers who come to visit Furla’s accessories/ Ph: Furla

 

According to Furla, the cruise business plays an important part for the brand to develop further in the future. Thanks to the support from China Duty Free Group, it is much easier for Furla to build the store there in spite of some fierce competitions from many global duty- free companies back in July last year.

At the same time, the contract between CDFG and the Italian fashion brand is also a significant breakthrough for the group. It is a milestone for CDFG on an international cruise ship. It is able to develop a domestic cruise infrastructure and supply chain and this can help CDFG to become a critical revenue source for cruise operators in China.

To sum up, the decision of Furla to corporate with CDFG is such a great way for the brand to create more revenue. There are many brands working with CDFG and gained success. Therefore, if Furla remains a good relationship with CDFG, it will be more popular and successful in the future.

Furla opens aboard its first stores on the Costa Cruises ship

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