Japan Tourism industry achieved a Great Success during the first cherry blossom season after COVID-19



Tourism in Japan has been a great success during the first cherry blossom season after COVID-19, with millions of visitors flocking to the country.

Tourism in Japan has been a great success during the first cherry blossom season after COVID-19, with millions of visitors flocking to the country. However, this success has come with a double-edged sword. The number of foreign tourists to Japan in April 2023 is expected to reach 2.9 million, equal to the number of visitors in April 2019, before the pandemic hit the industry. While tour operators are welcoming the return of foreign visitors, they admit that the influx of millions of visitors can be worrying.

Japan Tourism industry achieved a Great Success during the first cherry blossom season after COVID-19

Many tour operators are warning of overcrowding, which can potentially spoil the experience for visitors and threaten the safety of tourists. While Japan has been easing restrictions on foreign visitors since October 2022, welcoming 3.8 million arrivals throughout the year, this number is significantly down from the record 31 million arrivals in 2019, of which about 9.6 million were Chinese visitors. The pace of recovery is expected to pick up in 2023, with domestic travel company JTB Corp predicting that there will be 21.2 million visitors to Japan this year. If this rate continues, Japan will meet the government's goal of welcoming 60 million visitors by 2030.

However, critics say that authorities have not used the three-year hiatus caused by COVID-19 to address problems related to overcrowding. Tourists are traveling to Japan in droves, and tour operators are experiencing a lack of trained and experienced staff, as many were forced to quit due to the travel industry's hibernation during the pandemic.

Japan is a popular tourist destination for many reasons, including its unique culture, beautiful landscapes, and cuisine. While the return of tourists to the country is an encouraging sign for the industry, it is vital to maintain the balance between attracting visitors and preserving the unique experiences of Japan. The government and tourism industry must work together to address the issue of overcrowding and invest in training and staffing to ensure that visitors have a safe and enjoyable experience. The ultimate goal should be to create an industry that benefits both tourists and the country's economy while preserving the unique aspects of Japan that make it such a fantastic place to visit.

Japan Tourism industry achieved a Great Success during the first cherry blossom season after COVID-19

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