JPMorgan Chase Unveils New Feature for Targeting Customers Based on Spending Data

Discover how JPMorgan Chase's latest feature empowers brands to reach customers with precision using spending data. Stay ahead in the competitive market.

In a groundbreaking move, JPMorgan Chase has introduced Chase Media Solutions, a unique business venture aimed at revolutionizing targeted marketing strategies. This innovative platform, the first of its kind led by a bank, leverages the spending habits of JPMorgan Chase's 80 million customers to deliver personalized retail deals directly through the bank's app. Unlike traditional marketing approaches, Chase Media Solutions does not involve sharing customer data with retailers. Instead, the platform collaborates with brands and merchants to create tailored offers that cater to the specific preferences and needs of individual customers.

By partnering with brands to understand their objectives, such as acquiring new customers or increasing basket size, JPMorgan Chase is able to deliver specialized deals through its app's JPMorgan Chase Offers section. When a customer activates a deal and makes a purchase, either in-store or online, a statement credit is applied to their account. Importantly, JPMorgan Chase only charges retailers when a customer completes a purchase, allowing them to directly track the impact of their partnership with the bank. This innovative approach eliminates the inefficiencies and wasted ad spend associated with traditional digital marketing efforts.

JPMorgan Chase Offers has already proven successful in delivering targeted ads to customers, and with the launch of Chase Media Solutions, the platform will now feature offers developed within the bank's new marketing arm. During pilot launches with prominent brands such as Air Canada, Blue Bottle, and Whataburger, participating retailers experienced significant growth in sales and customer acquisition. This success underscores the value that Chase Media Solutions brings to both businesses and banking customers alike.

The introduction of Chase Media Solutions follows the integration of Figg, a card-linked marketing platform acquired by JPMorgan Chase in 2022. This strategic move aligns with the bank's vision of delivering dual value to its business clients and banking customers, setting a new standard for targeted marketing in the financial industry.

JPMorgan Chase's launch of Chase Media Solutions marks a significant milestone in the evolution of targeted marketing strategies. By leveraging customer spending data and collaborating with brands to deliver personalized offers, the bank is reshaping the way businesses connect with consumers. With a focus on driving tangible results and fostering mutually beneficial partnerships, Chase Media Solutions is poised to revolutionize the marketing landscape.