Louis Vuitton - The most luxury brand in the world

In fact, fame is not necessarily good for Louis Vuitton. The advertising is too strong for new fashion products also makes fans forget the core value of the brand - there are many people who only buy Louis Vuitton fashion items because of rivalry, jealousy or boast. They have not yet fully understood the value of a brand that has had 164 years of history. Louis Vuitton products are mostly made of leather of rare animals with extremely luxurious designs. Despite efforts to build its own store system around the world to combat counterfeit and fake goods, however, according to statistics, Louis Vuitton is the most copied brand in the world with just over 1% The number of products with Louis Vuitton logo is real.  

Louis Vuitton is valued at $25.9 billion, up 7% from 2011. This is a brand owned by LVMH Moet Hennessy Louis Vuitton SA (LVMH) based in Paris, France. Hermes, a brand held by LVMH, jumped to No. 2 in this year's ranking with a value of $19.1 billion, up 61% from the same period last year. Switzerland's famous Rolex brand is in third place, priced at $7.17 billion, up 36%. According to the BrandZ report, the quality and sophistication of the luxury product, along with its heritage and long history, are the main factors that determine the success of luxury brands. Nick Cooper, CEO of Millward Brown Optimor, said that brand makers can pursue brand management as a key factor to build long-term financial value. At the current valuation level, Louis Vuitton's brand value is nearly one-third of LVMH's market capitalization of 61.06 billion Euro (equivalent to 78 billion USD).