Luxottica, Sunrise Duty Free and CDFG work together to launch Miu Miu



This combination brings a lot of advantages to Miu Miu as well as their customers.

Benefits of the partnership

First of all, according to Miu Miu, there will be pale gold temples and brown frames added in its collection, which brings femininity to the metallic sunglasses. Second, customers will be provided with butterfly gradient brown lenses in such a curved frame detailing. And they will highly be protected from the UV ray of the sun.

The companies’ strategy

At CDFG’s International Duty Free Shopping Complex at Haitang Bay in Sanya, Hainan, there will be a dedicated in-store built from November to December. In addition, the brand also runs a campaign at Shanghai Pudong and Guangzhou International airports.

Ph: dfnionline

According to Luxottica Travel Retail Director Enrico Destro, partnering with China Duty Free Group and Sunrise Duty helps the brand to get closer to its travelling customers. Furthermore, it is able to capture complicated appetite for luxury labels and Chinese spending power, as well as meet the increasing demands of clients for unique products.

In the meanwhile, China Duty Free Group Director Fashion Department Lee Meili also reported that they would try their utmost in order to continue their path in bringing newness and exclusivity to their offer as they saw the prospect of this category in the future.

To sum up, it is such a good opportunity for these aforementioned companies to work together. Each of them has their own strength that can hone each other and give customers the best products at the same time.

Luxottica, Sunrise Duty Free and CDFG work together to launch Miu Miu

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