Selecting Manhattan: Brooks Brothers want to elevate global omnichannel commerce

Brooks Brothers is aiming to perfect the customer experience platform "buy anywhere, get anywhere" across all of its 300 retail locations. This will further expand this brand.

An expectable retail strategy

Brooks Brothers is one of the oldest mens clothing brand in the United States. Established in 1818, the private company is owned by billionaire Claudio Del Vecchio - an Italian. It is based in Madison Avenue in Manhattan, New York. Since June 2014, this brand also produces clothing for women. Zac Posen is the creative director of it.

Brooks Brothers has chosen Manhattan Active Omni, which combines order management and application hosting on a single platform, to deliver superior product performance across all channels and elevate global omnichannel commerce. Regardless of how customers shop, they expect their orders to be resolved quickly and consistently.

Manhattan Actives Omni solution will provide Brooks Brothers associates with comprehensive customer information. It also helps them access the entire corporate inventory network, thereby enabling them to deliver a seamless multi-channel experience.

Brooks Brothers has been a leading provider of apparel for 200 years, and we take great pride in both the quality of our products and the customer experience we deliver. The Manhattan Active Omni platform will enable us to increase the level of service we provide by expanding our ‘buy anywhere, get anywhere’ offerings on a global scale and significantly improve the customer journey across channels. Working with Manhattan Associates will help us ensure that all our customers enjoy the type of shopping experience they desire, one that reflects the quality they have come to expect from Brooks Brothers. said Todd Treonze, CIO, Brooks Brothers.

Manhattan Active Omni is an advanced cloud-native product. It can scale to meet Brooks Brothers future needs. In addition to promoting multi-channel growth, this platform will also help Brooks Brothers expand its business scale united.

Does this combination bring an excellent experience for customers as the company expects? What do you think? Wait and see.