Spend $500.000 to invest on a Birkin bag - Is it worth?



Spending 500.000 USD to invest on a Birkin bag during the Covid-19 pandemic: is it worth?

Following Covid-19 pandemic, the economies in many nations are in a crisis. However, the rich are willing to spend half of a million dollars to invest on a Birkin bag.

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    1. The pandemic does not affect the rich buying’s behaviour much

    2. An opportunity for the online luxury shopping industry

    3. Is it worth to invest on a Birkin bag?

Spending 500.000 USD to invest on a Birkin bag during the Covid-19 pandemic: is it worth?

Following Covid-19 pandemic, the economies in many nations are in a crisis. However, the rich are willing to spend half of a million dollars to invest on a Birkin bag.

It cannot be denied that Covid-19 pandemic has affected the global economy badly. Many businesses are on the brink of bankruptcy. Millions of people lose their jobs. Despite that fact, it seems that this pandemic does not affect the buying behaviour of the rich.

Is it worth spend $500.000 to invest on a Birkin bag? The Coronavirus-19 pandemic does not affect the luxury market too seriously

1. The pandemic does not affect the rich buying’s behaviour much

It seems that the demand for luxury products of the rich never stop even the global economy has suffered huge losses and damages due to Covid-19 outbreak. When the Vegas gambler D. spent 500.000 USD to invest on a Birkin bag (a Himalayan Birkin bag), he considered it one of the best marketing tools. To him, this expensive luxury bag is a work of art that is worth his investment. According to him, taking this bag to big events brings him lots of attention.

Everyone knows what the Birkin bag represents and play the gamble game with him. Many claim that this money should be spent on a house instead of on a bag. However, as it is a limited Birkin bag, D. is willing to spend to invest on a Birkin bag.

2. An opportunity for the online luxury shopping industry

As recorded by online luxury retailer RealReal, the number of people seeking for Cartier earrings increased by 40% while that seeking for Cartier golden necklace increased by 72% during the social distancing.

The Covid-19 outbreak has caused changes in the luxury industry, from traditional shops to e-commerce luxury shopping, however, without any decrease in sales. The reason is that the luxury products, such as Birkin bag, are considered an investment more profitable than gold or real estate. High demand and stable price are what the rich seeking in these luxury products.

3. Is it worth to invest on a Birkin bag?

According to D., his Birkin bag is very useful. Some say that he is crazy using this expensive luxury bag to keep his laptop. However, it is big and can be packed with lots of stuff. This is the reason why he will continue using this bag for different purposes despite its exclusive price.

No matter what is going on in the global economy, it seems that the luxury market still find ways to survive and develop.

Investment in such exclusive luxury products as invest on a Birkin bag has been considered profitable.

Spend $500.000 to invest on a Birkin bag - Is it worth?

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