Swiss postal service-owned bank PostFinance Launches Cryptocurrency-Inspired Perfume

PostFinance, the Swiss postal service-owned bank, is turning heads with its latest venture into fragrance. Discover the unique scent of Le Crypt Eau de Parfum, available for free at branches across Switzerland.

PostFinance, the bank owned by the Swiss postal service, is making headlines with its latest venture into the world of fragrance. The financial institution has announced the launch of a new perfume called Le Crypt Eau de Parfum, inspired by cryptocurrency. This unique fragrance is currently being distributed for free at PostFinance branches across various Swiss cities and cantons.

In a bold move away from traditional banking services such as mortgages and savings accounts, PostFinance is stepping into the perfume business with Le Crypt Eau de Parfum. The fragrance is said to embody the essence of cryptocurrency and the core values of PostFinance. To capture the elusive scent of digital currency, PostFinance turned to artificial intelligence to create a signature fragrance profile.

Rather than drawing inspiration from the usual floral or fruity notes, the AI algorithm suggested a blend of coriander, bergamot, mint, and lavender, with a hint of silver tone. Renowned perfume creator Uwe Manasse explained that each ingredient was carefully chosen to symbolize different aspects of finance and security. The final product, according to Manasse, is a sophisticated and futuristic fragrance that encapsulates the essence of cryptocurrency.

For those curious to experience the scent of the digital future, PostFinance has announced that it will be giving away 1,000 bottles of Le Crypt Eau de Parfum for free at select branches. This limited-time offer allows customers to immerse themselves in the world of cryptocurrency through a unique olfactory experience.

PostFinance's foray into the perfume industry with Le Crypt Eau de Parfum is a bold and innovative move that showcases the bank's commitment to exploring new horizons. By combining the worlds of finance and fragrance, PostFinance is redefining traditional banking services and offering customers a truly unique experience.