The first Hugo standalone flagship store opened in Singapore

The products are manufactured in various locations, including İzmir, Turkey; Radom, Poland; Morrovalle, Cleveland, United States; and Metzingen, Germany. The company has two core brands, Boss and Hugo. BOSS offers exquisite and modern collections focusing on quality and design. Moreover, the HUGO collection is designed for those who take their approach to style.

To celebrate the opening of the store, fans can can get their hands on a Hugo Reversed personalised t-shirt from November 1 to November 7 (but limited to 100 customers). Personalized tees will be retail for $ 99.

With fierce competition from the market and the goal of adapting to customer expectations, the international fashion brand Hugo Boss had consolidated its Green and Orange labels into the ‘core’ Boss label to ‘offer a consistent brand offering.’

While Singapore marks the first breakthrough of the Hugo brand in the market, its store expansion program will not be a breakthrough. The brand is expected to bring sustainable sales growth and will continue to increase its craftsmanship while expanding the range of entry prices. With two distinct brands, Hugo Boss hopes to position itself as a progressive brand.

This is not a breakthrough step, but the intermediary step to help this fashion continues to expand. Let wait and see the results that this company will achieve.