The innovative marketing strategy of fashion brands



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  • The Gucci game-Gucci Arcade
  • The Louis Vuitton game-Endless Runner


The marketing strategy of top fashion brands has constantly innovated. Let’s take a look at the newest fashion branding campaign of Gucci and Louis Vuitton.

Fashion industry is quite competitive as there are numerous brands in the market. To be able to survive and win the battle, the marketing strategy of fashion brands should be creative and effective. The two fashion giants Gucci and Louis Vuitton have launched games into their apps and websites as their newest fashion branding campaign which have attracted many people to play.

The Gucci game-Gucci Arcade

Gucci has introduced Gucci Arcade into their app/ Ph: Mikeshouts

Gucci has launched a duo of 8-bit arcade games called Gucci Bee and Gucci Ace to play on their mobile app. Both games are inspired by the vintage titles of the 80s and they will help players understand more about Gucci’s history through a series of badges. These games are easy to play, you can collect and place the badges into a trophy showcase and then compare your scores with other players in a leaderboard. While Gucci Bee challenges players to pilot a bee to collect stars through levels, Gucci Ace is a table tennis game and it is comprised of three levels. 

The Louis Vuitton game-Endless Runner

The Louis Vuitton Endless Runner can be played on the fashion giant's website

The Endless Runner game that Louis Vuitton has introduced can be played on its website. In this game, players control an orange figure running endlessly to catch floating LV monograms to score. You can’t stop moving, but you can jump and slide while collect LV-shaped tokens. After scoring points, you can see your global ranking on the dashboard. You can also invite your friends to play with you. This concept of marketing in fashion industry is quite addictive to most millennials who are the main target in the strategy. And these two famous fashion houses Gucci and Louis Vuitton has had one of the most innovative fashion branding strategies which help promote their new collections.

The innovative marketing strategy of fashion brands

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