The latest news in luxury fashion retail industry

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#1: Louis Vuitton opens flagship store in Seoul

What are luxury fashion brands doing this year? Are they opening more stores? Figure that out in this article.

If you are one of those who like updating fashion retail news, this article is the right one for you. Let’s see what’s new from luxury fashion brands this week.

#1: Louis Vuitton opens flagship store in Seoul

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Louis Vuitton just inaugurated its global flagship store in Seoul/ Ph: Louis Vuitton[/caption]

Louis Vuitton is a big name in fashion retail industry which has inaugurated its global flagship store in Seoul on 30 October, along the high-end Cheongdam-dong Avenue in the capital city. This new store of Louis Vuitton is another collaboration between this famous brand and architects Frank Gehry and Peter Marino. The store has five floors of retail space in total. Men’s ready-to-wear, leather gods, shoes and travel items are at the lower level. Going upstairs to the first floor, you can find women’s collections, including leather goods, ready-to-wear, accessories and fragrances. Customers can also find smaller, private salons in the main atrium which create an intimate shopping experience. In addition to that, the second floor and third floor provides a private space for intimate dinners, events or exclusive appointments for VIP Seoul shoppers.

#2: Chloé opens store in Hong Kong & Brazil

The luxury fashion retail brand Chloé announced that they opened a new boutique at Hong Kong International Airport on 29 October 2019. This is the first presence of Chloé at the airport in partnership with Dufry. According to Hong Kong Airport Authority, with this store, Chloé is one of the ten new luxury brands which join the duty free shopping portfolio. In addition to that, it is the eleventh travel retail opening this year, which somehow indicates Chloé’s ambition in the travel retail channel. This store is situated on the ground floor, offering a massive selection of accessories including shoes, sunglasses, handbags, small leather goods, and jewellery. The furnishings and décor with touches of burnished brass express the Chloé attitude. Also, the immersive installation invites customers into the signature Chloé atmosphere.

The latest news in luxury fashion retail industry

This week, Chloé also unveiled its first Brazil boutique at the Shopping Cidade Jardim, a luxury retail destination in São Paulo. The airy, light-filled design draws on natural and feminine elements that are emblematic of the Maison, offering a space that welcomes visitors to discover a full selection of ready-to-wear, bags and accessories.