USPA and China Open Sponsorship speed up China growth

The return of U.S. Polo Assn. will engender a lot of benefits for both the association and China.

About U.S. Polo Assn.

The United States Polo Association, which was founded in 1890, is the official governing body of the sport of polo in the United States. It offers apparel for men, women and children, as well as accessories, footwear, travel and home goods. The fashion brand has a global footprint in over 135 countries at over 800 brand stores, department stores, e-commerce websites and other retail outlets.

U.S. Polo Assn. has licensing partnerships in many nations in the world / Ph: U.S.Polo Assn.Global

What does U.S. Polo Assn. provide?

2018 China Open Polo Tournament, which takes place on September 30th in Beijing, is recognized as one of the greatest and most high – profile international polo tournaments in China. In this event, U.S Polo Assn. with Chinese licensing partner will provide players and staff with official jerseys and uniforms. Their products are very popular over the world. Therefore, players will be pleased when using those clothes.

The tournament is a great opportunity for the brand to build global brand awareness / Ph: U.S.Polo Assn.Global

U.S. Polo Assn. in Chinese market

USPA’s ambition is very big. It plans to have over 300 retail stores in the Chinese marketplace in the next five years with an aim to become an international apparel brand here. Earlier this year, the brand opened a store at the Chanshu Brand Operations Centre, which is a main point of China. With Yicai Brands Management, USPA wants to create a significant brand in China and drive incredible long- term growth of China at the same time.

In conclusion, USPA’s partnership with China to open Sponsorship is a win- win corporation. It not only brings great advantages for the brand but also foster the development of China.