Multicultural hair care - A new trend?
- Multicultural hair care
Multicultural hair care
It is being seen that the multicultural consumers was increasingly relevant to beauty retailers today. And the spending power of this consumer segment is growing pretty dramatically. 
Multicultural hair care - A new trend / Ph: pinterest
It is especially true that multicultural shoppers are paying more attention to keeping their hair in a natural state so they change their attitudes about what they should do with their hair. The multicultural shoppers are willing to pay more than other shopper segment. They are very engaged with their hair and want to express themselves without damaging their hair. One way to do that is through wigs and weaves. Customers in multicultural segment often look for natural products with ingredients such as shea butter, coconut oil, argan oil, hazelnut juice, aloe, mint, and hone, jojoba oil, neem oil, etc. The multicultural customers want beauty products without harsh chemicals, such as sulfates and parabens. They want beauty products that will nurture, nourish and improve their hair and skin, and the answer to that was found today in natural products. This multicultural hair care is now trending.
Multicultural hair care - A new trend?
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