Seba’s Evolution: Amina Bank Unveils New Brand Identity in Zug and Beyond
Seba, the Zug-based crypto bank, has recently revealed its new brand identity as part of its strategic evolution. The bank, now known as Amina Bank, has initiated the rebranding process at its headquarters in Zug, with plans to extend the name change to its Abu Dhabi branch office and subsidiaries in Hong Kong and Singapore. Despite the rebranding, the bank assures that its daily business and operations remain unaffected.
The new brand name, Amina, is derived from the term "transamination," which refers to the transfer of one compound to another. According to the bank's spokesperson, this rebranding signifies a new era in the company's growth and strategy. Looking ahead to 2024, Amina Bank aims to accelerate the growth of its strategic hubs in Switzerland, Hong Kong, and Abu Dhabi, while continuing its global expansion based on past successes.
Established in April 2018 and backed by Swiss private bank Julius Baer, Amina Bank obtained a Swiss banking and securities dealer license in 2019. Additionally, the bank recently obtained a license in Hong Kong to conduct regulated digital asset-related activities, further solidifying its position in the global crypto banking sector.
In conclusion, the rebranding of Seba to Amina Bank represents a significant milestone in the bank's journey, signaling a new phase of growth and expansion. With a focus on strategic hubs and global expansion, Amina Bank is poised to make a lasting impact in the crypto banking industry.
Seba’s Evolution: Amina Bank Unveils New Brand Identity in Zug and Beyond
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