The growth of wellness tourism in Australia



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    1. Australia is the rising wellness destination

    2. Australia provides the best wellness health experiences

Wellness tourism is growing in Australia, making it one of the best destinations for medical tourists in Asia Pacific.

Tourists come to Australia for spa treatments Tourists come to Australia for spa treatments/ Ph: Pexels

When it comes to the best medical/wellness tourism destination in Asia Pacific people tend to think about Thailand, Bali or Malaysia where offer affordable treatments for wellness tourists in the region. As the global wellness tourism is rising, Australia is becoming one of the top wellness tourism destinations in Asia Pacific, according to the Global Wellness Institute (GWI).

1. Australia is the rising wellness destination

Wellness tourism in Australia is not cheap, so when people come here, they have to bring enough cash to make the most of their visits. However, the wellness tourism market here is experiencing a growth explosion. In 2019, there were half a million visitors to Australia for ultimate wellness experience, such as spa treatments or cosmetic surgeries. About a third of their travel involved day trips, and they spent the nights in domestic destinations such as Byron Bay in NSW or Daylesford in Victoria. In fact, the demand for day spas and salons in these areas is intensifying. Top wellness tourism trends in this country include health spas, particularly clinics and salons. The main reason why tourists are choosing Australia for their cosmetic and wellness needs is the country’s regulated safety policies and practices.

2. Australia provides the best wellness health experiences

This country has a reliable national registry of doctors and plastic surgeons. To reduce the cost of treatments, many people choose other destinations. However, they might have many problems with this, including getting information about the qualifications and experience of a doctor or the results they get can be difficult to rectify. The global wellness tourism market  is now worth $639 billion a year, and Australia receives 10 million wellness domestic and international trips a year. Furthermore, health and wellness travellers are spending at twice the rate of general travel. That’s why some cities are offering more experiences with health, relaxation and wellness retreats to satisfy visitors.

So instead of travelling a long way to Europe or South America, Australians can now enjoy medical and wellness treatments right in their country - Australia : the top five wellness destinations in the Asia Pacific.

The growth of wellness tourism in Australia

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