Wine Tourism Remains A Lucrative Niche
ph: Pixabay
According to a study conducted recently, travelers who have a strong passion for wine tends to love staying in luxury hotels, and tend to be impacted by mouth suggestions.
A Wine Institute survey focusing on travelers to wine regions in California saw 48.3% of wine tourists staying at 4-star hotels, while 25.6% opting for 5-star properties, versus a national norm of about 15% staying in the equivalent of 5-star places. The average age of these travellers is around 44 years old and they have household income of slightly higher than $86,000 per year.
For most of the information they have and decision making, these passionate travellers are affected of general searches on the internet (43.9%) and word-of-mouth suggestions (62.3%). as an information source, wine magazines linked to travel magazines, while printed maps of wine region came out higher than both.
About 75% of travellers said that tours, tastings, and best food pairings with wine are "important" or "very important" parts of their whole trips, and 70% put visiting local restaurants as their highest priority while they travel. Baby Boomers account for 39.5% of the market, Millennials 36.1%, and Gen Xers 21.9%.
The study was conducted in late 2016 and consists of responses on the internet from 2,000 U.S. adults who recently visited California wineries. A California wine tourist is the way people call a person who had travelled to a California wine region for leisure within the past 3 years.
The Wine Institute is a public policy advocacy group in California.
Wine Tourism Remains A Lucrative Niche
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