Current beauty industry are associated with men



Table of Contents
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  • The changing trend in the beauty industry
  • Factors affecting the change of beauty trend

In the past, women were the target of beauty marketing campaigns. However, today not only women but men are also the target of marketing beauty campaigns. This is considered a new trend of beauty industry, which many men in the world responded. The change in the beauty trend is due to many factors.

The changing trend in the beauty industry

According to Statistas analysis, from 2012 to 2018, the scale of the US beauty industry increased from $15.68 billion to $21.65 billion. In particular, the number of products sold to women still accounts for the majority. However, the number of products sold to men is increasing. These brands often sell beauty products such as razors, hair loss products...for men.
the scale of the US beauty industry increased from $15.68 billion to $21.65 billion
However, these brands have quickly realized the potential for men beauty products. Therefore, there are many beauty brands began to expand the scale of products. Currently, not only the beauty products for women but the beauty products for men are also focused on.
Moreover, the marketing of men's beauty products is well formed. Prior to that, Glamglows marketing campaign was impressive. Just use the hashtag #menwhomask to see how this beauty trend is evolving.

 

Factors affecting the change of beauty trend

It has been pointed out that there are many factors such as economic, social and cultural development, demographic factors...have the greatest impact on changing beauty trend.
there are many factors such as economic, social and cultural development, demographic factors
Economic, social and cultural development makes the beauty industry more developed. From there, there are many new beauty and unique trends appear to meet the needs of us.
In addition, the change in demographics is one of the factors that influence the change in beauty trends.
Today, both men and women have the right to be beautiful. Beauty is not a luxury need. Beauty means that you are respecting the other person. This is a positive beauty trend and we think you should update soon!
 

Current beauty industry are associated with men

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