Gillette Launches SkinGuard To Address Skin Sensitivity

Gillette launches SkinGuard razor. This latest technology addresses the unmet needs of men with sensitive skin and is looking for a razor designed to stop irritation. Gillette SkinGuard is a clinically proven razor designed for sensitive skin and a breakthrough between blades.

SkinGuard gently smooth the skin away from the blades during the shave / Ph. Piterest

A cutting-edge technology

Gillettes SkinGuard razor solves shaving stimulation issues through a brand new design by Procter & Gamble. This type of razors uses the SkinGuard technology placed between two blades optimally spaced to gently smooth the skin away from the blades during the shave. This ensures that the hair is trimmed at the surface level while protecting the sensitive skin from irritation.

“Gillette decided it was going to crack the code on irritation during the shave, and quickly saw that the majority of problems men experience are tied to a shave that is too close for their comfort level. We challenged ourselves to rebuild the traditional razor from the ground-up, optimizing for comfort above all else because we believe all men, including those who have sensitive skin, deserve to look and feel their best.” said Jean Ibrahim, global grooming R&D Leader at Gillette.

“Sensitive skin is more common than people realize, as it manifests in many ways – like stinging, burning and sensitivity to touch – and is stimulated by even more variables. Some guys think irritation or redness are a byproduct of shaving, and there is no solution. However, groundbreaking clinical research shows that using Gillette SkinGuard significantly decreases the visual and sensory symptoms of sensitive skin. I am excited to share with my patients this new razor that has been engineered and clinically proven for men who have sensitive skin.” said Jared Jagdeo - board-certified dermatologist and Gillette partner.

Among American men who reported having sensitive skin, more than 84% said their skin was sensitive or extremely sensitive. Their use of the wrong razor blade can lead to discomforts such as redness, dryness, itching, or even worse allergies. While using a suitable razor, the lubricant and advanced blade coating provided on existing Gillette razors can alleviate the problem of irritation for many men.

Have you used the razor correctly? Are you allergic when using it? Try this new shaver once to see if it will please you.