Guide to Men’s Make-Up
A promising industry
Some make-up products for men
1. Primer
2. BB / CC Cream
3. Concealer
4. Blotting Sheets
5. Brow Gel
6. Lip Balm
7. Colour Corrector
7 expert tips to appy make-up for men
1. Mix it up
2. Less is more
3. Blend blend blend
4. Hide the signs
5. Keep your kit simple
6. Fake a full beard
7. Do pre-make-up prep work
1. Primer
2. BB / CC Cream
3. Concealer
4. Blotting Sheets
5. Brow Gel
6. Lip Balm
7. Colour Corrector
7 expert tips to appy make-up for men
1. Mix it up
2. Less is more
3. Blend blend blend
4. Hide the signs
5. Keep your kit simple
6. Fake a full beard
7. Do pre-make-up prep work
3. Concealer
4. Blotting Sheets
5. Brow Gel
6. Lip Balm
7. Colour Corrector
7 expert tips to appy make-up for men
1. Mix it up
2. Less is more
3. Blend blend blend
4. Hide the signs
5. Keep your kit simple
6. Fake a full beard
7. Do pre-make-up prep work
5. Brow Gel
6. Lip Balm
7. Colour Corrector
7 expert tips to appy make-up for men
1. Mix it up
2. Less is more
3. Blend blend blend
4. Hide the signs
5. Keep your kit simple
6. Fake a full beard
7. Do pre-make-up prep work
7. Colour Corrector
7 expert tips to appy make-up for men
1. Mix it up
2. Less is more
3. Blend blend blend
4. Hide the signs
5. Keep your kit simple
6. Fake a full beard
7. Do pre-make-up prep work
1. Mix it up
2. Less is more
3. Blend blend blend
4. Hide the signs
5. Keep your kit simple
6. Fake a full beard
7. Do pre-make-up prep work
3. Blend blend blend
4. Hide the signs
5. Keep your kit simple
6. Fake a full beard
7. Do pre-make-up prep work
5. Keep your kit simple
6. Fake a full beard
7. Do pre-make-up prep work
7. Do pre-make-up prep work
Cosmetic brands have quickly caught up with mens makeup trends / Ph: Pexels@ALLAN FRANCA CARMO
A promising industry
The big difference in mens cosmetics from women is that this makeup is designed to be invisible. Its like grooming 2.0, a subtle evolutionary step from your daily moisturizer hitting the Instagram filter on your face in real life.
It is not a question of masculinity. We dont think its really a revolution or a crazy feminization. Its just an option - an option you can make or leave when you find it appropriate to refine your appearance. And if you do that, below you will find everything you need to know about products to get expert advice on how to best use them.
Millennials at the age of 25-34 are the age group that tends to use the most makeup cosmetics, with 39% saying they use makeup. Not surprisingly, cosmetic brands have quickly caught up with men's makeup trends, part of the grooming industry worth $ 57.7 billion (VND 43.6 billion) in 2018 and is expected to top 78.6 billion dollars (59.5 billion dong) in 2023.
“More and more products are being launched with men as their specific target. Brands are now doing skincare and light cosmetic products that are branded and packaged for men and take away the stigma of guys wanting to use products on themselves,” says make-up artist Kenneth Soh who has groomed the faces of Richard Madden, Hugh Laurie and Martin Freeman.
Although it has become a recent zeitgeisty talk topic, makeup for men is nothing new. Since ancient Egypt, pharaohs have blurred the eyes with kohl (OG eyeliner) to ward off evil spirits, a fact that eventually reaches the Native American tribes using body paint to prepare mentally for war. Male beauty remained popular until the 1600s when the British often used sports faces as well as cheeks and lips.
Some make-up products for men
1. Primer
2. BB / CC Cream
3. Concealer
4. Blotting Sheets
5. Brow Gel
6. Lip Balm
7. Colour Corrector
7 expert tips to appy make-up for men
1. Mix it up
2. Less is more
3. Blend blend blend
4. Hide the signs
5. Keep your kit simple
6. Fake a full beard
7. Do pre-make-up prep work
Guide to Men’s Make-Up
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