Korean men - the world’s top consumers of grooming products
The demand is driven by media
Makeup among male citizens
Korean male makeup trend has emerged thanks to the K-pop culture as well as the mass media / Ph: Pexels
The demand is driven by media
Korean male makeup trend has been created a few years ago and is expected to change the global beauty market. According to figures and research, Korea is now the world’s leading country when it comes to grooming product consumption.
One of the main reasons for this booming of Korean male makeup products is the images of men with makeup which is omnipresent on TV and the internet. We can easily see K-pop celebrities appearing with flawless skin and colours on their eyes and lips. Nowadays, it is common for male Korean singers and actors to apply makeup on their full face. However, is Korean male makeup popular off-screen?
Makeup among male citizens
According to Korean men, a little something to fix the complexion is OK, but eye and lip makeup is a no-no. There is no Korean men applying lipstick or eye makeup. However, they does apply a lightly tinted moisturizer on special occasions, for instance, a blind date for their skin tone to be natural, thus appearing more attractive.
The millennial generation, who are in their 20s and early 30s, will be target consumers of makeup for men market. Male millennials are interested in expressing themselves through their clothes and appearance, which is driving the international grooming industry.
South Korea has notable Korean male beauty standards, which are similar to that of female standards in some aspects, for instance, slim body and clear skin. What K-pop stars present is the image of contracting beauty. It means that a man can be a tough guy and a pretty boy. Playing as both a tough guy and a pretty boy is what makes K-pop stars attractive and famous globally.
Korean male beauty standards normally include:
- Hair: always is dyed so to stand out
- Face: sharp jawline (a tough guy), soft features and moist skin (pretty boy)
- Make up: striking eyes, colour on the lips
- Abs: hyper-masculine body, defined abs
There is no doubt that Korean male makeup trend has emerged thanks to the K-pop culture as well as the mass media.
Korean men - the world’s top consumers of grooming products
BEST WORDS TO MAKE HER FEEL SPECIAL AND LOVED
In order for the couple's feelings to become more and more passionate and sweet, it is indispensable for considerate gestures and romantic words, right? However, not everyone has the eloquence to send sweet words to their other half, especially boys. Here are list of Words to Make Her Feel Special and loved and even happier than "I love you".
In order for the couple\'s feelings to become more and more passionate and sweet, it is indispensable for considerate gestures and romantic words, right? However, not everyone has the eloquence to send sweet words to their other half, especially boys. Here are list of Words to Make Her Feel Special and loved and even happier than "I love you".
Read more
What do women look for in a man?
What do women look for in a man? What is the attraction of men? Not money, but the depth of his inner soul world is what women look for in a man.
What do women look for in a man? What is the attraction of men? Not money, but the depth of his inner soul world is what women look for in a man.
Read more
18 living truths of modern men
Modern men are not afraid of loneliness, are not afraid of challenges and are not afraid to set their own standards for their lives.
You want to know if you are modern men? Try to see, the following truths are related to you or not.
Modern men are not afraid of loneliness, are not afraid of challenges and are not afraid to set their own standards for their lives.
You want to know if you are modern men? Try to see, the following truths are related to you or not.
Read more
Weight loss coach: 10 weight loss solutions to clean up excess fat for men in 1 week
Weight is always a common issue that many people care about, including being strong. So how to remove beer belly fat? How to get a 6-pack, solid body? Following our weight loss coach below to find out now the top most effective and safest weight loss solutions to clean up excess fat for men today.
Weight is always a common issue that many people care about, including being strong. So how to remove beer belly fat? How to get a 6-pack, solid body? Following our weight loss coach below to find out now the top most effective and safest weight loss solutions to clean up excess fat for men today.
Read more
Estrogen in men - What men need to know about estrogen dominance in body?
Why do men need to pay attention to the amount of estrogen dominance in body?
Why do men need to pay attention to the amount of estrogen dominance in body?
Read more
4 things to know about Hair Plugs
Men are still in an ongoing battle against hair loss. In addition to laser treatments, medicated shampoos and scalp camouflage, Hair Plugs procedure is a method to eliminate hair loss in men.
Here are 4 things to know about Hair Plugs.
Men are still in an ongoing battle against hair loss. In addition to laser treatments, medicated shampoos and scalp camouflage, Hair Plugs procedure is a method to eliminate hair loss in men.
Here are 4 things to know about Hair Plugs.
Read more
What is erectile dysfunction? Causes and Treatments
Erectile dysfunction (ED) is an obsession of many men today. According to experts, although it is not life-threatening, the erectile dysfunction disease seriously affects the physiological ability, even leading to infertility. Therefore, early recognition of the erectile dysfunction symptoms and erectile dysfunction treatment is essential that every man should perform to protect his own health.
Erectile dysfunction (ED) is an obsession of many men today. According to experts, although it is not life-threatening, the erectile dysfunction disease seriously affects the physiological ability, even leading to infertility. Therefore, early recognition of the erectile dysfunction symptoms and erectile dysfunction treatment is essential that every man should perform to protect his own health.
Read more
