Male grooming trends spread to China



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    Male beauty market in China is rising

    Leading male beauty brands in China

Chinese male beauty standards have drastically changed over the last decade with new new male grooming trends. With this article, we’ll have a look into it.

  Alibaba’s Tmall shopping website says that the number of Chinese men who are buying male beauty products is growing faster than that of women. We’ll take a look into how has male grooming trends changed in China's male beauty market?  

Male beauty market in China is rising

  Here’s a surprise for you, the best lipstick salesperson in China isn’t a woman. Also known as ‘The Lipstick Brother’, Lia Jiaqi is an internet celebrity and the biggest online seller of lipstick. He is representative of a new generation of young Chinese men who now take great care with their appearance. These Chinese men would never be seen dead out in the world without makeup. According to Li, there is a rapidly growing male beauty market happening in the Middle Kingdom. The value of products that men are purchasing is soaring across all categories, especially products that are made specifically for men. Driving these male grooming trends in China is the ease of access to products from around the world through online shopping. A man can now shop on sites like Taobao and Tmall to get the products he wants from anywhere around the world. More important still, he can access the latest information on products and techniques from key opinion leaders with only a few clicks.  However there is a problem: there aren’t enough male beauty products specifically designed for men to meet the growing demand of the male grooming trends. Yet there is good news, leading beauty brands are beginning to take note.   

Leading male beauty brands in China

  Male grooming trends spread to China

L’Oreal is one of the leading beauty brands in Chinese male beauty market

  L’Oreal, the French cosmetics giant is not only bringing its existing male beauty products to the Chinese market, but also looking to develop products specifically for the Chinese market. To this end, they have partnered with Alibaba’s Tmall to find out more information about the desires of Chinese men when it comes to male beauty products What they’ve found is that Chinese men are getting more particular about their grooming regimen. They are expanding the amount of products that they use in order to look at their best. Additionally, unisex products are no longer good enough, men want more male beauty products that have been made especially for their needs. Lastly, they want better quality products too, and they are willing to put their money where their mouths are. L’Oreal says that with the information they have managed to collect, they will be able to better target male customers in China because they now understand what kind of touch points are important to them.  Things are definitely looking up for Li Jiaqi and the millions of Chinese men who are driving these male grooming trends. Keeping to follow Vuhes daily for more other latest news about male grooming trends.

Male grooming trends spread to China

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