The Link Between Cultural Influences and Male Grooming Trends



A market research provider has released an insight on the link between the popular TV shows in the region and male grooming trends in the UK.

The Link Between Cultural Influences and Male Grooming Trends

  Love Island, which is a popular reality TV show that has couples competing to gain a cash prize while being together in a villa, has encouraged to make a step towards a “spornosexual” look. While many factors have affected the male grooming trends' growth, there is no doubt that reality TV shows like The Only Way is Essex and Love Island has been driving force behind the growing fashion.

The Senior consumer lifestyle analyst, Jack Duckett explains that the term “spornnosexual” is the combination of “sports”, “porn” and “metrosexual”. They are involved in not only a hyper-athletic physique, but they are also characterized by body hair. When body hair becomes less fashionable in males, many beauty brands are launching to adopt this change of the 
male grooming trends.
A company, which responses to this growing trend is the Nivea brand that has been one of the leaders in terms of male grooming trends. Nivea launched the UK’s first body shaving in March 2018. Specially, the Nivea has a line of anti-irritation body shaving for men. It includes a body shaving stick that is easy to use when showering, a traditional shaving gel as well as an after-shave body lotion. At the same time, there is a chance for razor brands to prove the suitableness of their products when being used all over the body.
Nonetheless, Duckett also adds that other competing trends are increasing, and they may be driven by UK’s TV shows. For example, men turn away from removing high maintenance body hair instead of keeping it under control. And, Gillette offers a guidance on its website to introduce ways to use the device on different body’s areas.
 

The Link Between Cultural Influences and Male Grooming Trends

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